It really goes without saying how much of a negative impact fraud has had and will continue to have on the CPA industry. As such, catching and weeding out these fraudsters as early as possible is absolutely, positively integral to the entire process. And there’s no better way to do this at the moment than with the highly-lauded and widely-respected CPA fraud solution, ScrubKit.

If advertisers are choosing to run with networks such as Monetise — who are backed up by the aforementioned, uncontested #1 fraud and risk management solution in the realm – then they’re essentially saving untold amounts of money that would have normally been spent paying out fraudulent leads and conversions. In the end, it’s really just a no-brainer.

The time, money and effort we spend on anti fraud also benefits our affiliates in the long run as it means the better the relationship we have with our advertisers. This often means that the quality of data we send to our advertisers is of a high quality and they are often keen to increase the payout which directly improves the performance of the campaign as the affiliates then receive a higher payout rate in return.