Case study: The secret of a great landing page
123Casinos is one of our top affiliate offers that we currently run. As it is performing very well, it would be interesting to look at why it’s attracting so many people.
So, what’s so special about it?
There are few things to look at:
Firstly, it is important to consider how the deal is presented.
Although this site doesn’t include a headline, the deal is very clean and visible. A big sign ‘50 free spins’ is the first thing to notice when landing on the page, which is what 123Casinos wants to ‘sell’. The picture of the deal is animated, which makes it look like a game offer.
The picture of a young man will also resonate and relate to the target audience.
A strong call-to-action is added, “CLAIM NOW”. It’s simple, clear and visible for the viewer and also it’s in different colour to anything else on the site. A clear CTA is the key to generating leads – it’s very important to create the right tone which will land well with your audience.
Conversion point on 123Casinos is probably one of the simplest fill-in forms possible. It only requires the user to submit their name, email and phone number to get 50 free spins. Perhaps the simplicity of only requiring a small amount of customer information is the key to success for this gambling offer.
The moment a prospect is deciding to submit their details, that is the moment of trust! As 123Casinos is a gambling offer, and it doesn’t require your credit card details etc., therefore it’s not hard to build the trust in this case. What 123 Casinos has done, they have included their endorsers to build credibility (see the Figure below).
However, you need to pay more attention to the trust aspect when it comes to offers like life insurance, loans, etc. Make sure that your page includes some testimonials from other users or companies you’ve worked with or your reviews from www.uk.trustpilot.com.
Leakage is when you provide the company contact details which may prevent from getting conversions, as people decide to call/email instead. That is why it’s better not to include your phone number or email address.
If it is necessary, put it on the bottom of the page, which is less visible and not so obvious for a viewer.
It’s always good to make sure that the landing page you’re creating is mobile optimized, as it may just simply convert more leads.
In case of 123Casinos, the offer is mobile optimized, although it’s losing a line at the top- ‘THE ULTIMATE RESOURCE ON ONLINE CASINOS’, which may be something to improve.
The last thing to consider is Terms & Conditions aspect. I know, it’s very obvious and everyone should know about it, but please make sure that Terms & Conditions button directs the viewer to the right page.
Verdict: 123Casinos is a very simple but good quality landing page including all important aspects to generate many leads. The deal is clear, CTA button stands out, and the fill-in form is short and simple. It’s got everything to be successful and it definitely deserves to be on the top of our best offers!