Content discovery channels are a great way of driving quality traffic to your marketing campaigns. We take a look at how publishers can reap the rewards when using the likes of Taboola the right way. Success in affiliate marketing is all about getting your content noticed, but that can be easier said than done when …

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How important is video in today’s online marketing landscape? The short answer, very. We take a look at how you should be using video as part of your affiliate business model. The shift to video being major medium for today’s online marketers shouldn’t come as a big surprise to anyone, it was always going to …

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Like a beautiful woman with a gun, targeted keywords can be more trouble than they’re worth. We take a look at ways of using them in your content without killing it. Too much of a good thing will kill you. Whiskey, cigarettes, beautiful-looking women with a license to carry small firearms; all of these are …

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Whether this is your first year of festive email campaigns or your fifth, there’s always room for improvement. Here’s 7 email tips for an effective Christmas campaign that every publisher needs to implement. Christmas may be just around the corner but the time for promotion is already well underway. Take a look around your local …

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Of all the traffic buying options available to publishers, ping tree is one of the lesser known. We take a look at how it works and why you should be using it to maximise your earnings. Have you heard of ping tree? There’s a good chance the term has cropped up elsewhere in discussions about …

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Times have changed since Google Panda was released, but it’s still as relevant today as it was nearly five years ago. We look at how outdated website content may be harming your traffic and what you can do to fix things. If you were an online marketer before the release of Google Panda, you’ll remember …

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We take a look at some funny, interesting and insightful reads outside of typical business books that every affiliate can benefit from. Let’s be honest, we could all benefit from sprucing up on our reading to improve our entrepreneurial-selves, but books about business can be a bit – dare we say it – boring. That’s …

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Whether you employ landing pages as part of your online marketing efforts or drive traffic direct to your website, here’s 12 simple tips to keep visitors longer that every publisher can implement straight away. It’s one of the Holy Grails of digital marketing; keeping visitors engaged long enough to yield an impactful outcome. Whether the …

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Web hosting plays a massive part in the success of your affiliate business, in more ways than you may think. We take a look at what to look out for. It was probably somewhere near the bottom of your list of things-to-do when you first started your affiliate business. Once you’ve come up with an …

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The second season of Silicon Valley is finally underway. If you haven’t already seen it, here’s 5 reasons why you need to watch the funniest show about business on television. If you’re anything like the twenty-something tech wizards in HBO’s Silicon Valley, you’ll know the pitfalls of starting your own company – long after you’ve …

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