It is official! It’s the 1st December. For some, the tree would have already been put up and decorated to absolute perfection, the ‘don’t-eat-until-Christmas’ chocolate tins would have already been plunged into (we won’t tell…) and those all-important decorative jumpers would have been fished out from the back of the wardrobe, ready for Christmas Jumper …

Are you gearing up for Affiliate Summit West, ready to immerse yourself in the dynamic world of affiliate marketing? As you prepare for this exceptional event in Las Vegas, it’s essential to have a well-crafted plan to maximize your time, embrace unique experiences, and forge meaningful connections. Here’s a comprehensive guide to ensure you make …

Are you new to the world of affiliate marketing, either as an advertiser, a network or an affiliate? Chances are, you have probably already come across many acronyms and terms that mean absolutely nothing to you. But fear not! Below are 10 of the most common terms that will appear during your daily work. 1. …

From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a …

In a world where customers have more choice than ever, it’s never been more important to stand out from the crowd and one strategy to achieve this is through developing more brand personality. In the same way we choose our friends because we like their personality, perhaps they are fun, loyal or have similar interests …

In the wonderful world of digital marketing, affiliate marketing has grown to become a fruitful strategy for a business to increase their sales and to expand the overall reach of their products or services. When people talk about the important factors involved in affiliate marketing, you’ll hear all sorts of technical terms and theories, but …

We can all think of something interesting – or controversial – a brand has done to catch the attention of their audience. With gripping social media debates, personalised campaigns and sassy advertisements, throughout the years brands have innovated their strategies to heighten brand awareness and resonance. Let’s revisit three different campaigns that effectively captured the …

Hi I’m Amber, the newest Publisher Manager Apprentice at Monetise! Day to day, my life revolves around spending time with my friends, acting as the household chef and being on the hunt for anything and everything music related! My most recent escapade was to Truck Festival to see one of my favourite bands, Two Door …

If you could learn to objectively measure your value proposition, would you take the test? Objectively gauging the value your business provides allows you to understand your position within the market, who’s ahead of you, and why. Armed with this information, you’ll have everything at your disposal to turn the tides and become the apex …

Refresh and Rebrand sound pretty similar, but ultimately the differences are like chalk and cheese. Whilst a brand refresh is like giving your company a fresh lick of paint, with a rebrand, you’re knocking down the whole house and rebuilding a new one in it’s place. But how do you determine which is the best …