14 Landing Page Optimisation Experts You Have To Be Following On Twitter


November 21, 2014 BY Dave Bird - Get free updates of new posts HERE

At Monetise, we are very passionate about the importance of effective landing pages. Indeed, we even helped build a landing page marketing platform over at Clickthroo to give marketers an easy way of building, tracking, testing, and publishing landing pages.

Landing page optimisation can easily be the difference between success and failure when it comes to your marketing campaigns, so so it’s important that you have your finger on the pulse when it comes to obtaining the best advice from the industry’s leading experts.

Below are 14 must-follow experts when it comes to landing page optimisation. Enjoy, and don’t forget to share!

 

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The Conversion Scientist – @BMassey
Brian Massey is the Conversion Scientist. His blog features tons of in-depth content relating to optimising conversions on all levels including landing pages. Perfect for those who really want to dig into conversion optimisation.

 

Neil Patel – Quicksprout – @NeilPatel

When Neil Patel says “I’m kind of a big deal” you better believe him. Neil works with companies such as Amazon, AOL & HP to help increase their conversion rates and he definitely knows what he’s talking about.

 

Derek Halpern – Social Triggers – @DerekHalpern

Derek Halpern has a knack for breaking down the psychology involved with selling and copywriting. He talks about why landing pages should be free from clutter to minimise distraction. You can’t fail to love Derek and his enthusiasm for what he does. Follow this fellow!

 

Brian Clarke and the team – Copyblogger – @copyblogger

Since 2006, Copyblogger have been at the forefront of educating 100,000 of its customers how to get the most from the internet. With a wealth of e-books and courses it is possible to learn just about anything. Also check out their podcast – Internet Marketing For Smart People Radio

 

Hongkiat – @Hongkiat

An excellent resource for website design related best practices, tips and examples. Learn how to create beautiful yet effective landing pages that inspire your readers to take action!

 

Marketing Experiments – @MktgExperiments

The seven word mission statement of marketingexperiments.com: To discover what really works in optimisation.
Think of a science lab for those who want to learn the secrets and formulas for optimising everything to do with marketing, including landing pages. Definitely a more advanced approach than most, but still a must-follow!

 

Dan Kennedy – @theofficialgkic

Dan Kennedy is a professional salesman and copywriter. He has worked with some of the biggest names in the business and has been implementing split testing and tracking before the internet was ever available. Some of his tactics may not be to your liking, but this guy seriously knows how to convert readers into customers, so take note.

 

Peter Sandeen – @Peter_Sandeen

Peter Sandeen is an expert in optimisation and marketing. His purpose is to help serious business owners grow their businesses faster and take them much further than ever before. Give this guy a go, you might find something useful for your business.

 

Hubpages Blog – @HubSpot

The Hubpages blog has a wealth of regular content from lots of different authors about how to optimise landing pages, how to increase click-throughs and so much more. Ever wondered if having one landing page was enough? Think again…

 

Visual.ly – @visually
Follow this blog! Learn how to create amazing infographics for your landing page that your readers will absolutely love to look at and that could drive more and more of your readers to take action!

 

CrazyEgg – @CrazyEgg
CrazyEgg, provider of heat mapping technology, also provide HUGE amounts of information on their blog. Follow these guys and you might just learn a thing or two.

 

ClickTale – @ClickTale
Clicktale are one of the leaders in paid analytics and tracking technology for websites and their blog has a pool of knowledge when it comes to tracking and optimising content for landing pages.

 

Copy Hackers – @CopyHackers
Lance & Jo, the faces behind Copy Hackers are both professional copywriters. Their slogan – “Copy Hackers Promises to Help You Write More Persuasive, Believable and Usable Copy” is pretty much the only reason you should need to follow this blog; writing persuasive content for your landing page is an absolute MUST in order to convert.

 

Clickthroo – @Clickthroo
Ok, so, we are biased on this one, but there are some good articles and resources being produced over at Clickthroo, and it would be good to have you join us in our regular features and posts.

 

I hope this helps with your conversion rate optimisation efforts and if you found this post useful, please be sociable and share this article! 🙂

 

Image Credit: A/B Testing – GetACoder.com

 

 

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Written by Dave Bird
Dave is the founder of Monetise and obsessed with all things relating to performance marketing. He oversees network operations and specialises in lead generation.