Affiliate Marketing Conferences are events where the world of affiliate marketing comes together to build networks and share the latest trends and strategies. Attending affiliate marketing events is great for gaining cutting-edge insights and providing networking opportunities to both professionals and beginners. Apart from the educational content and insider tips, attendees can also look forward …

Are you new to the world of affiliate marketing, either as an advertiser, a network or an affiliate? Chances are, you have probably already come across many acronyms and terms that mean absolutely nothing to you. But fear not! Below are 10 of the most common terms that will appear during your daily work. 1. …

From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a …

In a world where customers have more choice than ever, it’s never been more important to stand out from the crowd and one strategy to achieve this is through developing more brand personality. In the same way we choose our friends because we like their personality, perhaps they are fun, loyal or have similar interests …

In the wonderful world of digital marketing, affiliate marketing has grown to become a fruitful strategy for a business to increase their sales and to expand the overall reach of their products or services. When people talk about the important factors involved in affiliate marketing, you’ll hear all sorts of technical terms and theories, but …

If you could learn to objectively measure your value proposition, would you take the test? Objectively gauging the value your business provides allows you to understand your position within the market, who’s ahead of you, and why. Armed with this information, you’ll have everything at your disposal to turn the tides and become the apex …

I heard the adage a picture is worth a thousand words the other day. Whenever I hear this, I add that the frame is worth a thousand more. Because from my perspective, the way a picture is framed also dictates the story it tells. Thinking about the way an offer is ‘framed’ can be of …

With the rise of AI such as ChatGPT, some may be asking, do I still need a dedicated Account Manager? In todays blog, we’ll discover the top 5 reasons why having a dedicated Account Manager is evergreen… Affiliate Marketing isn’t quite as straightforward as setting up an offer and sailing off into the sunset. A …

“achieving maximum productivity with minimum wasted effort or expense”. That is the Oxford Dictionary’s definition of ‘efficient’. To me, that’s quite reminiscent of being lazy; defined as “unwilling to work or use energy”. Whether you’re unwilling to expend energy or simply strive to use the least amount possible, there’s a debate to be had that …

No matter the advertising platform you’ve been using, you’ve probably noticed a consistent trend over the last few years – your ad cost has continued to rise! It’s inescapable, and businesses are left at the whims of the Zuckerberg’s of the digital world, and it’s all too easy to throw in the towel or point …