It’s commonplace for Monetise to receive a daily influx of enquiries from potential advertisers who are in search of high quality leads. Who can blame them? We are, after all, the number 1 UK CPA netw… Okay, enough with the sales spiel. But you get the idea. The products and services that advertisers are proposing …

I was in a cocktail bar at the weekend (not working as waitress, to the disappointment of some of you Human League fans) and I got chatting to a chap about the day job. I work as a publisher manager here at Monetise, but to avoid being met with a blank face, I tell him …

Paid advertising – to the experienced eye, is everywhere you look these days, whether it’s remarketing adverts following you around the web after you searched for gluten free cakes (just me?), to sponsored ads clogging up your Facebook news feed, or your bog-standard Google ads sitting up top of the search results. With paid advertising’s …

Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other.  Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed …

In light of Google’s Phantom update, we take a look at how quality content can improve the ranking of your website. And why fresh, high-quality content is so important across all channels of your digital marketing efforts. It’s never easy writing an article about… well, writing. I’ve always found it a bit embarrassing – being …

This year’s onslaught of Christmas adverts is finally underway and John Lewis is naturally leading the charge. But is it really as good as everybody is saying? Another Christmas, another wave of adverts slogging it out for yuletide glory. Campaigns like these are fought and won every year, and it could be said that recent …

Facebook is working on a ‘Dislike’ option users can click to highlight content that displeases them. We take a look at how this might impact digital marketing and what publishers need to think about. For the longest time Facebook has provided digital marketers with the perfect arena for advertising their products, with user ‘Likes’ doing …

Start spreading the news, Monetise is going to Affiliate Summit East in New York next month and it’s going to be massive. Affiliate Summit East 2015 kicks off at the start of next month, which means the Monetise crew will be on the first flight to New York, New York – the city so good …

A mobile friendly website is now an essential part of ranking well on Google. We take a look at ways to ensure your affiliate business is ready. Remember a time when mobile phones were getting smaller, when anything bigger than the size of your wallet was considered a cumbersome “brick”? Nowadays the ways in which …

We take a look at some of the industry’s biggest marketing fails and what you should learn from these colossal mistakes. When the opportunity presents itself, marketers are so quick to capitalise on a ‘genius’ promotional idea that, without properly thinking it through beforehand, the outcome can sometimes end up to be anything but. Ahead …