Are you new to the world of affiliate marketing, either as an advertiser, a network or an affiliate? Chances are, you have probably already come across many acronyms and terms that mean absolutely nothing to you. But fear not! Below are 10 of the most common terms that will appear during your daily work. 1. …

From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a …

We can all think of something interesting – or controversial – a brand has done to catch the attention of their audience. With gripping social media debates, personalised campaigns and sassy advertisements, throughout the years brands have innovated their strategies to heighten brand awareness and resonance. Let’s revisit three different campaigns that effectively captured the …