UK Gambling Client Hits Customer Growth Jackpot With Monetise
A UK casino broker has spoken of their delight after doubling their customer base, following a five-month lead generation project with Monetise.
Gamblers Know, an online portal for UK punters seeking the best introductory deals for casinos and slot games, reached out to Monetise at the midway point of 2020 to explore plans to accelerate their growth amid a plethora of competition in the market.
Following a consultation with a member of the advertiser account management team, a Gamblers Know lead generation campaign was launched on Monetise’s proprietary affiliate network. The affiliate managers then did what they do best, providing a matchmaking service that ensured that only affiliates with the most-fitting traffic were approved to run the campaign.
Senior Advertiser Manager, Jake Guthrie – who managed the campaign – said: “We laid out to the client the most suitable affiliates based on a variety of metrics, but what we look for in particular is previous success on similar campaigns.
“Gambling and sports betting are two strong verticals for us so we weren’t short of options, but we quickly identified that email and display traffic were our two best avenues in regards to volume of leads and backend quality.”
In the first five months of the campaign being live, Monetise’s internal media buying team and affiliate partners generated more than 7,000 signups for Gamblers Know’s offer wall of casino deals, resulting in several hundred referrals to some of the UK’s leading casinos, including Paddy Power, Pokerstars Casino and mFortune.
Speaking to Monetise just before Christmas, Gamblers Know account manager Viktor Atanasovski said: “Since we launched our first campaign with Monetise we have seen 200% growth in the conversion rate, while new engagement strategies have helped us gain greater insight into the needs of our customers and our user community.
“Jake is a great account manager, working with him [on and off] for nearly 2 years now. Prompt replies, open to new ideas and knows his stuff. It’s been a pleasure so far.”
And the momentum is unlikely to be halted as we hurtle into 2021, with Jake and the Monetise team already primed with ideas on how Gamblers Know (and the other 300 campaigns we’re working on) can reach new heights.
“Optimisation is the name of the game” Jake said. “We’re in the final stages of developing a new landing page and customer flow that should increase the number of backend conversions for Gamblers Know’s casino partners, so we’re really excited to smash through the 10,000-lead milestone and take things up a notch in the New Year.”
Are you a B2C brand looking to plug in to new traffic sources that will take your business growth into the fast lane? Arrange a call with a member of the Monetise team today and see how you can make 2021 your best sales year yet.