Affiliate Marketers: 11 Books That Will Literally Change Your Life (Part 1)


November 14, 2014 BY Lee Currie - Get free updates of new posts HERE

Affiliate Marketers: 11 Books That Will Literally Change Your Life (part one)

 

From proven sales tactics and marketing conceptions to philosophical teachings about becoming a more successful ‘self’, there’s a wealth of knowledge to be mined out there for any marketer looking to improve all areas of their lives – both personally and professionally.

Unfortunately, there’s also a lot of Bull to cut through while you’re at it. Thankfully, we’ve done the job for you and complied a list of 11 books that will aid and inspire every affiliate marketer.

Oh, and just to clarify, there’s no tracking links sending traffic to these books. We just think they’re genuinely brilliant and of use to everybody. Enjoy!



Tribes: We Need You to Lead Us

Seth Godin



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The Web can do amazing things, according to “Tribes”, but it can’t provide leadership. Throughout history, humans beings have continued to congregate under the tutelage of a single person; a leader, an idea. It’s our nature to seek answers and guidance.

From religion and politics to music, fashion and various other factions; people have always grouped together in the name of a single purpose – they just needed somebody to show them the way. Now the internet has eliminated barriers of geography, cost and time. People are grouping together according to type more than ever before and they are in desperate need of somebody to lead them.


“The new highly leveraged tools of the Net make it easier than ever to create a movement, to make things happen, to get things done. All that’s missing is leadership.”

           SETH GODIN – TRIBES: WE NEED YOU TO LEAD US

Tribes: We Need You to Lead Us is an exploration into every person’s potential to become a leader in this digital age. There are countless opportunities to influence customers, readers and subscribers across the internet, and this where Tribes will really be of benefit to any affiliate who wants to cultivate a loyal customer base.

 


The Complete Guide to Understanding Consumer Psychology

Neil Patel



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Amongst the traffic acquisition numbers and conversion-rates, it’s sometimes easy to forget that website visitors are real living, thinking people on the other side of that computer screen. The Complete Guide to Understanding Consumer Psychology is just That.


“Audiences online have limited attention spans. They’re powering through websites. The only way to grab their attention is to stand out from everything that is competing for their attention.”

           NEIL PATEL – UNDERSTANDING CONSUMER PSYCHOLOGY

Touted as “The most useful and extensive introduction to online marketing”, this 7 chapter tool can be viewed here for Free, and combines proven marketing and consumer concepts with a clear insight into human behaviour across a broad range of metrics. From sales tactics and user-conduct to prompting positive emotive responses, there’s a great deal here that an affiliate can learn in order to build stronger relationships with their customers and optimise conversions.

 


The Happiness Advantage

Shawn Achor



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Or to give it its full title, The Seven Principles of Positive Psychology that Fuel Success and Performance at Work, The Happiness Advantage shares seven core principles of positive psychology that everyone can use to improve performance and grow in their chosen careers.

Instead of focussing on success to achieve happiness, however, Harvard professor Achor looks at the various ways happiness can be used to fuel success – making us more engaged, creative and productive in our personal and professional lives.


“For untold generations, we have been led to believe that happiness orbited around success. Happiness is the centre, and success revolves around it.”

          SHAWN ACHOR – THE HAPPINESS ADVANTAGE

Along the way, Achor talks about the untold benefits of positive mindset and how it can help recognise patterns of opportunity that would otherwise be missed. As well as ways of coping with crisis, controlling emotions and maintaining composure in all dimensions of human experience.

 


Scientific Advertising

Claude C Hopkins



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Originally published in 1923, Scientific Advertising remains an essential read for anybody writing copy and promoting anything, reminding us even today that advertisement’s purpose is purely to sell. Regarded as a the definitive text on the principles of writing solid advertising, there is much to learn from these hallowed pages.


“Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes.”

          CLAUDE C HOPKINS – SCIENTIFIC ADVERTISING

Updated and corrected versions of this timeless book are available but everything here in the original still stands true. Hopkins discusses his techniques of refinement, which are all transferable to modern practices, such as testing headlines, sub-headers, and word combinations in order to find a format that yields the best results. These are all basic advertising practices that every affiliate should know.

 


The Obstacle is The Way

Ryan Holiday



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Turning adversity into advantage is the core principle of The Obstacle is The Way. Using interesting and insightful anecdotes, Holiday describes how problematic situations can be turned around and used to an advantage.


“The impediment to action advances action. What’s in the way becomes the way. A perfect metaphor for this is a raging fire: whatever is put in its way becomes fuel for the fire.”

          RYAN HOLIDAY – THE OBSTICLE IS THE WAY

At it’s most basic level, this is a practical guide to dealing with anything that life throws at you, cutting through all the philosophy and getting straight to the heart of everyday problems. But it’s also a fascinating read about a very likeable, inspirational man and his many exploits in business over the years.

Looking for the next six books in our list? You can find them right here

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Written by Lee Currie
Lee is the content manager at Monetise and loves all things marketing. He oversees article production and publication on the Monetise website.