All Companies Need to Realise Their Digital Potential!

November 9, 2016 BY Dave Bird - Get free updates of new posts HERE

We are living in the most connected era in history. You are able to speak to your buddy in Tokyo whilst sitting in your PJ’s in London. A business can be almost completely automated due to the abundance of online services such as Printful, Shopify and MailChimp. Pretty much every device you own is interconnected. Your mobile phone, laptop, tablet, watches and now even some spectacles share information. They allow brands and affiliate marketers to know more about you than your own mother. With this being the case, why do some companies believe that digital marketing isn’t a priority?

Don’t be an idiot sandwich!


A lot of people believe it is a bad thing that so much information is gathered but they shouldn’t be. This allows companies to deliver you an unbelievably tailored experience when online. It means Google are able to show you the most relevant information on searches, location and weather reports. ASOS are able to show you clothes they know you will like from past searches without having to tread through every single page. Similarly it allows credit card companies to contact you after you have been denied credit and gambling brands to email someone who is interested in Football betting. Most affiliates gather and hold a large amount of data that enables them to efficiently target the required audience.


Affiliate marketers are able to target the most specific audience.

I see companies that are relying on print advertising on a daily basis. They are ignorant to the potential that methods such as social media hold. This can be forgiven as technology and trends advance but when you realise that affiliate marketing is an option there is no excuse. Performance marketing networks such as Monetise (#1 rated) assist in every step of the process.

We can discuss what exactly you want to advertise. This could range from a discount on a first order to signing up to a subscription. Once that is clarified and the relevant marketing materials designed we can move forward. It works in the same way as any other kind of marketing method. You simply specify your target market, campaign budget and how it can be pushed to that demographic e.g. email, banner, social media etc.

In the end your brand is pushed to the right demographic, using the most effective methods and in your budget. Affiliate marketing is the way forward for any brand.

Written by Dave Bird
Dave is the founder of Monetise and obsessed with all things relating to performance marketing. He oversees network operations and specialises in lead generation.