GDPR Compliance: A Lesson From Fortnite…

April 24, 2018 BY Dave Bird - Get free updates of new posts HERE

For those of you that have played the hit console combat game Fortnite, you won’t be a stranger to this synopsis…

One day, 98% of Earth’s population suddenly disappeared, and the remaining population found the skies covered in dense clouds, creating chaotic storms that dropped husks, humanoid zombie-like creatures, that attacked the living…”

For those of you that haven’t played Fortnite, it is a battle-royal based survival game where players slay each other with a range of weapons, whilst also dealing with a storm that is making the world smaller and smaller by the second, creating a “survival of the fittest” narrative.


Sound familiar? Well, if you’re an affiliate manager who’s liaising with publishers from across the world in the quest for GDPR compliance, then your voyage has plenty of parallels with those at battle on their consoles.

While the eye of the storm on Fortnite leaves a path of destruction behind it, the GDPR storm is likely to have the opposite effect, which is only going to be good news for affiliate networks in the long-term. The very best publishers – who are in it for the long haul – have an opportunity to position themselves as the most compliant email marketers in the industry, which will provide a string of benefits. Meanwhile, the networks themselves have the perfect chance to separate the affiliate wheat from the chaff.

One way in which Fortnite players can protect themselves from bloodthirsty foes is to build towers and walls that will keep them at bay from the dangers of the changing world around them…


Do your email publishers need to put those vital building blocks in place to save themselves from compliance headaches in a month’s time? Those measures may come in the form of:

  • A separate tick box for third-party marketing – That means no bundling! From the 25th of May, anybody collecting data who “bundles” consent to receiving third-party marketing in the same tick box as agreeing to the site’s general terms & conditions will be non-compliant.
  • A list of categories, detailing the type of third-party marketing material they will be sending to users who opt in (E.G – Home improvement, surveys, etc). This should be placed in the privacy policy, which will be easily accessible on the data capture page.
  • If you are a third-party purchaser of data, you will need to be disclosed as such in the source’s own privacy policy.


And one more…


Helping you along the way in your trials and tribulations are spontaneous weapons and supply drops and are dotted across the map. Here at Monetise, we are the one-stop supply drop for all things compliance. Get in touch with us today for a free audit of your data capturing methods to ensure that the eye of the compliance storm doesn’t leave you out in the cold.




Written by Dave Bird
Dave is the founder of Monetise and obsessed with all things relating to performance marketing. He oversees network operations and specialises in lead generation.