Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other.  Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed …

  In the affiliate marketing world it is very common to get a call from an affiliate who claims to be the next Steve Jobs. Funnily enough, this potential affiliate also has the greatest website in the world and they are able to generate millions of pounds worth of traffic in the space of a …

Tapping into the desire to support good causes is an effective way of capturing people’s attention, but is it the kind of business model that yields results for a publishing affiliate? We take a look at how charity works when done right. When an industry contributes to a good cause, it tends to draw attention. …

In light of Google’s Phantom update, we take a look at how quality content can improve the ranking of your website. And why fresh, high-quality content is so important across all channels of your digital marketing efforts. It’s never easy writing an article about… well, writing. I’ve always found it a bit embarrassing – being …

Content discovery channels are a great way of driving quality traffic to your marketing campaigns. We take a look at how publishers can reap the rewards when using the likes of Taboola the right way. Success in affiliate marketing is all about getting your content noticed, but that can be easier said than done when …

How important is video in today’s online marketing landscape? The short answer, very. We take a look at how you should be using video as part of your affiliate business model. The shift to video being major medium for today’s online marketers shouldn’t come as a big surprise to anyone, it was always going to …

Like a beautiful woman with a gun, targeted keywords can be more trouble than they’re worth. We take a look at ways of using them in your content without killing it. Too much of a good thing will kill you. Whiskey, cigarettes, beautiful-looking women with a license to carry small firearms; all of these are …

Whether this is your first year of festive email campaigns or your fifth, there’s always room for improvement. Here’s 7 email tips for an effective Christmas campaign that every publisher needs to implement. Christmas may be just around the corner but the time for promotion is already well underway. Take a look around your local …

Of all the traffic buying options available to publishers, ping tree is one of the lesser known. We take a look at how it works and why you should be using it to maximise your earnings. Have you heard of ping tree? There’s a good chance the term has cropped up elsewhere in discussions about …

Times have changed since Google Panda was released, but it’s still as relevant today as it was nearly five years ago. We look at how outdated website content may be harming your traffic and what you can do to fix things. If you were an online marketer before the release of Google Panda, you’ll remember …