From a business perspective, the consumer decision making process can be broken down into five basic steps. Economist John Dewey developed the theory in 1910 and it has become a staple marketing theory ever since. This theory involves identifying a need, researching available products, evaluating alternatives on the market, the purchase decision and then a …

We can all think of something interesting – or controversial – a brand has done to catch the attention of their audience. With gripping social media debates, personalised campaigns and sassy advertisements, throughout the years brands have innovated their strategies to heighten brand awareness and resonance. Let’s revisit three different campaigns that effectively captured the …

It’s no secret that social media presence nowadays can have a phenomenal impact on a company. In the last few years especially, there have been numerous start-up companies that have grown their business purely using the power of social media to gain sales and improve their customer retention. But just how powerful is it? And …

Being funny is a fine art, you’ve either got it, or you haven’t. Humour in advertising is exactly the same. Whether we’re having a conversation or scrolling through social media, nine times out of ten we’re not really paying full attention to the TV. Humour grabs our attention and that’s one of the reasons it’s …

I’m sure I wont get sued for copyright infringement for mentioning a slogan that isn’t used anymore (touch wood), but the plucky little mobile operator that blessed the UK with Orange Wednesdays had a point… Orange (the colour) has long been used in the advertising industry for its attention-grabbing, warm and even uplifting tones. The …

Just when you thought the rough and tumble of January had come to a close, everyone’s (or at least 70% of everyone’s) favourite internet browser has come along with one more thing for you to think about as you plan your next batch of affiliate campaigns. The latest Google Chrome update, formally known as Google …

The Monetise team will be heading to the English capital as the London Affiliate Conference (LAC) comes to town in the first week of February. After an extremely successful show at Affiliate Summit West in Las Vegas at the end of January, the team will have a few days to dust themselves down before heading …

In the latest edition of Monetise Monday, our very own Head of Network Performance – Clive Smith got on a call with the Director of Network Operations at Submission Technology – Andy Barden to talk management and coaching styles. Between them there is over 20 years of marketing experience (we will leave you to work …

Affiliate marketing and affiliate networks have always gone hand in hand. You can’t have one without the other, which leaves affiliates in a position where they must ultimately pick and choose which networks they work with. In recent years we have seen two UK networks close down (The Affiliate People and New Media Co) and …

Hello everybody! My name is Karolina and I’ve recently graduated from the University of Derby. So, a little bit about myself… First of all, I love being outdoors so you could perhaps find me out in the hills with a backpack on. However, when I’m not attempting adventures against the elements, I do manage to …