Monetise have been a member of the DMA since early 2016. Throughout the year the DMA hold many events around all things marketing. As anyone would likely suspect, the GDPR has been a big area of focus leading up to May and will continue to be so as the industry adapts to the big changes …

Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All …