I’m sure I wont get sued for copyright infringement for mentioning a slogan that isn’t used anymore (touch wood), but the plucky little mobile operator that blessed the UK with Orange Wednesdays had a point… Orange (the colour) has long been used in the advertising industry for its attention-grabbing, warm and even uplifting tones. The …

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It struck me this weekend (yes, I do think about work over the weekend) that the network has started to do a lot more for our publishers and advertisers than they would perhaps know. We have been preaching our additional services a lot in our most recent conference appearances, but our loyal base of partners …

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Monetise have been a member of the DMA since early 2016. Throughout the year the DMA hold many events around all things marketing. As anyone would likely suspect, the GDPR has been a big area of focus leading up to May and will continue to be so as the industry adapts to the big changes …

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Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All …

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