The United Kingdom’s decision to exit the European Union caused the strength of the pound to drop last week. Publisher Manager James speaks to Clive, Monetise’s Business Development Manager, about whether this will affect the UK lead gen industry…

Emotional marketing; a phrase coined many years ago by the Coca Cola Company. It’s been tested many times and shown to have a huge impact in the likelihood of an advertising campaign being successful. It’s all about passing a message that builds on someone’s ego, makes him or her feel empowered, happy and motivated. All …

Paid adverts have been a seamless part of social networking feeds for quite some time now. ‘Sponsored’ and ‘Featured’ posts slip smoothly on to our timelines, booted with the ability to like and share just like any other.  Gone were the days that ads popping up on your feed were as alarming as that idiot you unfollowed …

  In the affiliate marketing world it is very common to get a call from an affiliate who claims to be the next Steve Jobs. Funnily enough, this potential affiliate also has the greatest website in the world and they are able to generate millions of pounds worth of traffic in the space of a …

Have you been living on Mars over the past fortnight? If so, you still probably heard about Kanye West taking to Twitter to announce a personal debt of more than 50 million dollars. You rapped about gold diggers, Kanye, you should have known better! In his attempts to work his way out of the red, …

Tapping into the desire to support good causes is an effective way of capturing people’s attention, but is it the kind of business model that yields results for a publishing affiliate? We take a look at how charity works when done right. When an industry contributes to a good cause, it tends to draw attention. …

In light of Google’s Phantom update, we take a look at how quality content can improve the ranking of your website. And why fresh, high-quality content is so important across all channels of your digital marketing efforts. It’s never easy writing an article about… well, writing. I’ve always found it a bit embarrassing – being …

Content discovery channels are a great way of driving quality traffic to your marketing campaigns. We take a look at how publishers can reap the rewards when using the likes of Taboola the right way. Success in affiliate marketing is all about getting your content noticed, but that can be easier said than done when …

How important is video in today’s online marketing landscape? The short answer, very. We take a look at how you should be using video as part of your affiliate business model. The shift to video being major medium for today’s online marketers shouldn’t come as a big surprise to anyone, it was always going to …

The festive season is upon us! It sure does come around quick, doesn’t it?! If we had a quid for every time we heard that, we wouldn’t have to be in this affiliate marketing malarky… The Monetise team have swept the dust off their Christmas jumpers and decided to give you (un)lucky lot a Monetisey …